| 2008 Houston
Style Magazine Media Kit |
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Why
Advertise With Houston Style Magazine?
Houston Style Magazine, a unique newspaper that connects advertisers to the mindsets of young adults, fusing pop culture with strategic brand positioning. Our readers are active, well read, and the trend-setting urban youth market. Urban consumer’s read local trendy publications like Houston Style Magazine to stay abreast of cutting edge urban ‘hip ness’ in the Houston metropolitan area. Our readers are overwhelmingly African-American, but Houston’s’ 2006 Media Audit research data reflects a large following of English speaking Latinos and Asians with a growing number of Caucasians that now read Houston Style Magazine each week. .
Our readers are brand loyal consumers. When consistently branded to, this particular group will become brand loyal consumers. Urban consumers have shown a preference for products marketed directly to them in their community newspaper. Our readers’ medium age is 25 years old. Houston Style Magazine’s readers have an enormous untapped buying power. |
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Urban
Market Profile & Trends -
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PDF file to view "Urban Market Profile &
Trends"
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URBAN MARKET PROFILE
Urban buying power is estimated to be more than
$1,140,000,000,000.00 (trillion dollars) in 2004
doubling over the past ten years in America.
The Urban buyers are America’s most important
untapped markets.
If your goal is net gain, then tapping into
America’s own “emerging market –
the Urban buyers is the efficient way to achieve
that end branding to a massive heretofore untapped
market.
How to reach this vast untapped market?
Through Houston’s Urban weekly publication
– Houston Style Magazine – which is
based in the Urban community, for and about the
Urban community – a publication in which
Houston’s Urban consumers know intimately.
Houston’s African-American population
ranks 1st in Texas and 8th in the U.S.¦
URBAN MARKET TRENDS
Of African-Americans 18-35, 70% will spend more
to “get the best”.
Today’s Urban consumer has more discretionary
income, is more computer literate and print media
savvy then any other generation of Urban consumers
before them.
Today’s Urban consumers typically spend
a higher-than-average proportion of their household
income in such key areas as entertainment, fast-food,
computers, household items, personal care products
and services, apparel, automobiles, business travel
and vacations. (i.e.…which is in excess
of their white counterparts)
The most effective media penetration for today’s
Urban consumers are print campaigns that include
marketing strategies that are methodical and that
are specifically aimed at the Urban consumer.
THE PAYOFF: A higher yield and a higher return
on investments in target marketing, than in investments
in traditional advertising that attempt to reach
the Urban consumers only through mass marketing
(i.e. national media).
( SOURCE: New Markets: Untapped Retail Buying
Power In America’s Inner Cities, HUD, July
1999 and Source Book of Multicutrual Experts,
2003) |
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Urban
Demographic Profile - Download
the Adobe PDF file to view "Urban Demographic
Profile"
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DEMOGRAPHICS
Houston
Style Magazine provides an educated Urban view
inside the worlds of celebrity, business, fashion,
beauty, health, travel, transportation, culinary,
real estate, arts, cultural and entertainemnt.
Houston Style Magazine is the only Urban focused
publication that speaks the language of Houston’s
Urban community.
Houston Style Magazine provides the alternative
to community newspapers that are “hard news”
formatted. Each week we deliver cutting edge Urban
information.
Houston Style Magazine is the contemporary choice
for Urban readers between the ages of 18 and 39
years old.
Houston Style Magazine’s goal is to focus
on the positive contributions in the local communities
and to enhance and uplift the images of Urban
America by saluting their achievements in print.
Houston Style Magazine well defined readership
allows us to keep our finger on the pulse of the
Urban community. This intimate connection allows
us to ‘feel’ the Urban rythym in the
nations 4th largest consumer market.
In sixteen uninterrupted years of successful
publishing, Houston Style Magazine has become
Houston’s premiere Urban weekly news source.
Only 25% of African-Americans receive a daily
newspaper, however a robust 60% of the African-American
community read their black owned weekly newspaper. |
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Reader
Demographic Profile -
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PDF file to view "Reader Demographic Profile"
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READER PROFILE
Houston Style Magazine’s readers are active,
well read, trendsetters and style weavers of the
world. Houston Style Magazine provides a true insider's
view of the most influential people in and beyond
the greater Houston metropolitan ‘ area. Houston
Style Magazine’s readers possess enormous
untapped buying power.
Sex
Male...........................................................................
41.4%
Female.......................................................................
58.6%
Age
18-21.........................................................................
12.9%
21-25.........................................................................
34.2%
25-34.........................................................................
30.8%
35-39.........................................................................
16.6%
Median Age..................................................................25
years old.
Household Income
$15,000-$29,999.........................................................
16.9%
$30,000-$44,999.........................................................
11.6%
$45,000-$59,999.........................................................
39.5%
$60,000-$74,999.........................................................
32.1%
Median Income............................................................$54,999.50
Education Status
High School................................................................ 21%
Trade School............................................................... 11%
Some College..............................................................
32%
College Graduate..........................................,...............
36% |
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2008
Open Display Rates & Ad Specs -
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PDF file to view "Open Display Rates &
Ad Specs"
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STANDARD ADVERTISING UNITS (SAU) –
TABLOID PAGES
Display advertisement pages are Run-of-Paper (ROP)
in Tabloid format in the main section of the publication.
All are offset ROP with 5-columns to the page, 13-inches
to the column. Full-Page charged at 65 column inches.
Ads that measure 42-column inches are billed at
Full-Page 65 inches. Rates listed below are black
and white inch rates.
OPEN ROP RATES • 4 COLOR CHARGE •
INSERTS MECHANICALS
$ 44.50 (net) per column
inch
x 13” SAU Tabloid Publication
$400.00 (4) Four Color Charge
85 Line Scren Offset Printing
$ 50.00 Per Thousand Insert
65 Total inches per page
eMail AD Copy to: advertising@stylemagazine.com
Accepted Programs: InDesign, Quark, PageMaker,
Photoshop, Word & Acrobat
Accepted Formats: .pdf, .jpg, .tiff and .eps
FTP AD Copy To: User Name: Password:
DISPLAY RATES
1/4 - PAGE DISPLAY RATE
2.5c x 6.5" 5" x 6.5" 16.25 Column
Inches $ 723.12
1/2 - PAGE DISPLAY – VERTICAL RATE
2.5c x 13" 5" x 13" 32.50 Column
Inches $1,446.25
1/2 - PAGE DISPLAY – HORIZONTAL RATE
5c x 6.5" 10-13/16" x 6.5" 32.50
Column Inches $1,446.25
FULL PAGE DISPLAY RATE
5c x 13" 10-13/16" x 13" 65.00
Column Inches $2,892.50
DOUBLE TRUCK DISPLAY RATE
11c x 13" 22-05/16" x 13" 143.00
Column Inches $6,363.50
PAGE LAYOUT SIZES
1 Column ..................... 2-1/16 inches
2 Columns .................... 4-1/4 inches
3 Columns .................... 6-7/16 inches
4 Columns .................... 8-5/8 inches
5 Columns .................... 10-13/16 inches
DOUBLE TRUCK LAYOUT SIZE TOTALS
11 Columns x 13” .................................................
143 inches *22–5/16” wide
CONTRACT AND COPY REGULATIONS
ROP advertising position is neither sold nor guaranteed.
Advertising copy will not be accepted on a “position
or omit” basis. Ads placed at 45-inches
or more are billed at Full-Page rate. |
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2008
Circulation and Distribution
- Download the
Adobe PDF file to view "Circulation & Distribution"
back
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Circulation Data
The Houston Style Magazine market circulation is
30,000 audited copies per issue. Houston Style Magazine
is distributed in over 1,120 urban business locations
throughout Houston's Metropolitan Statistical Data
Area of Houston, Texas, which includes Harris and
Fort Bend Counties. These 1,120 new distribution
points allow Houston Style Magazine to stay abreast
of the trends of the Urban lifestyles.
These new 1,120 select distribution points enable
advertisers to effectively target, penetrate and
brand to this vast untapped Urban consumer market
in Houston, Texas. Our 3.5% pass-on-rate gives Houston
Style Magazine a weekly readership of 112,000 loyal
weekly readers and consumers in the greater Houston
market every Thursday.
Distribution
By Zip Code
The 30,000 circulation is distributed geographically
to the targeted Urban market zip codes. The publication
is professionally distributed by our team of (10)
ten route drivers who target Zip Codes in Harris
County which includes the cities of greater Houston,
Katy, Bellaire and Pearland.We also target Zip Codes
in Fort Bend County which includes the cities of
Missouri City, Richmond, Rosenberg, Stafford and
Sugar Land.
The zip codes are broken down by upscale and middle-class
Urban neighborhoods throughout Houston,
Texas. These neighborhoods encompass the Greater
Houston Metropolitan Statistical Area.
Targeted Zip Codes
HARRIS COUNTY–
Distribution Zip Codes
77002 77003 77004 77005 77007 77015
77016 77017 77021 77023 77025 77026
77028 77031 77033 77035 77039 77045
77048 77049 77051 77053 77054 77056
77064 77066 77067 77071 77072 77076
77078 77082 77083 77084 77085 77087
77088 77089 77096 77098 77401 77450
FORT
BEND COUNTY– Distribution Zip Codes
77406 77459 77471 77477 77478 77479
77489 77583 77584 77598 |
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| 2008
Deadline & Publication Dates - Download
the Adobe PDF file to view "Deadline &
Publication Dates" |
|
| 2008
Deadline & Publication Dates Continued - Download
the Adobe PDF file to view "Deadline &
Publication Dates" |
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| 2008
Calendar of Special Issues - Download
the Adobe PDF file to view "2007 Calendar of
Special Issues " |
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Corporate
Head Quarters - back
to top
Minority
Print Media, L.L.C.
d.b.a. Houston Style Magazine
2646 South Loop West, Suite 270
Houston, Texas 77054-5608
(713) 748-6300 Main • (713) 748-6320 fax
Internet Website
www.stylemagazine.com
Advertising Email
advertising@stylemagazine.com
Advertising File Transfer Protocal
(FTP)
ftp.stylemagazine.com
USERNAME:
ftpstyleguest
PASSWORD: styleFTP
drop ads: Give_to_STYLE (folder)
pickup ads: Get_from_STYLE (folder)
Editorial Submissions
editorial@stylemagazine.com
Minority Print Media accepts secure payments in
the following methods:
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